WWE Lets Major Edge Trademark Expire, Backstage Rumors On Plans For Character
Daniel Davis
It appears WWE is going to go a totally new direction with Edge's character considering the trademark they just let expire that Edge made famous.
As per a report from the The Wrestling Observer, WWE has reportedly abandoned their trademark filing for Edge's 'Rated-R Superstar' nickname, suggesting they've decided not to push that moniker any longer.
As per the report, WWE let their copyright claim lapse on 21 May. They'd previously trademarked 'Rated-R Superstar' on 5 April, which was the same date as Edge's return to singles action against Randy Orton on night two of WrestleMania 36. But, since that time, either WWE has erred and accidentally let it expire, or they've had a change of plans.
It's more likely the latter.
This isn't the first time WWE has abandoned 'Rated-R Superstar'. What makes this time different is that Edge is an active competitor and WWE can capitalize on the rights, marketing, merchandise and other ideas that could come from the name. In fact, there were even times when Edge was gone from WWE that the company held onto the trademark, just in case. That he's active and they don't want it, says there's something else in the works.
What Could That Something Be?
Some on Twitter that the Rated-R tag is outdated considering WWE's PG-like rating and he's clearly not going to be acting that way moving forward. But, will a new tag be placed upon the WWE Hall of Famer?
He's heading into a match with Randy Orton at Backlash, likely to determine the winner of "The Greatest Wrestling Match" ever. Could WWE have something up their sleeve there? Hopefully not, because as good as Edge is, he's not in the conversation with the likes of Bret Hart, Shawn Michaels, Kurt Angle, Ric Flair or others who have been given the tag in the past.
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