In late 2010 — five years after her post-prison comeback — Martha Stewart's eponymous TV show landed on the Hallmark Channel. As The New York Times reported, Hallmark ran at least eight hours of the expert homemaker's content, five days a week. "[Hallmark is] no longer the 'Little House' rerun channel. It's the Martha channel, and that's a lot more valuable," David Bank, managing director at RBC Capital, told the newspaper.

"The Martha Stewart Show" was both informative and entertaining, often featuring famous chefs and celebrities in its segments (remember the debut of Stewart and Snoop Dogg's unlikely friendship in one episode?). Unfortunately, that wasn't enough to keep it in the Hallmark Channel's rotation. In early 2012, the network and Martha Stewart Living Omnimedia hinted that the show may be coming to an end, announcing in a joint statement that "The Martha Stewart Show" would continue to air through the end of the summer (via Hollywood Reporter). Soon after, sources confirmed to The New York Post that the show would stop airing new episodes after April.

Earlier, Lisa Gersh, the president and COO of Martha Stewart Living Omnimedia, admitted that production costs for "The Martha Stewart Show" were too high and that the company would have to find a cheaper filming studio. Additionally, low ratings were also blamed for the program's cancellation. According to data from Nielsen, the show averaged only 225,000 viewers per episode in 2011.