This style of haircut was first coined by The Hair Bros, in what they refer to as the Italian '60s bob. The Hair Bros, made up of Nick Latham and Sean Paul Nother, say that the Italian bob consists of a heaviness, neck grazing, and volume to make it what it is. The Italian bob is cut with a unique technique to create its naturally undone look and movement throughout. In a TikTok video with over 138,000 thousand views, The Hair Bros explain the process of creating the Italian bob as they cut it, describing the final look as "beachy-looking, full hair." During the process, they focus on a short base length, intentional front corners, a face-framing shape, and volume with a soft finish.

The Italian bob is a one-length bob that is just a little longer than a regular bob, ending just below the chin. The ends roll under or it can be naturally dried. "It's chunky-ended, neck grazing, and long enough to tie up, yet short enough to turn heads," hairstylist Nick Latham tells Glamour. It's meant to make your hair feel fuller and thicker with the strategic style it carries. Additionally, styling it is easy and almost effortless, which means just about anyone can pull it off.