The Sharks asked FashionTap founder and CEO Amy Roiland about the app's revenue. Roiland told them she wanted to create e-commerce capabilities and hoped to get 10% from each sale with big retailers. She also wanted to set up brand sponsorships, so successful FashionTap users would be paid to model certain pieces and link them. Lastly, Roiland said affiliate links gave the users 3% to 35% of the sale when the item was bought.

Roiland had yet to do an official launch at the time. She had only soft-launched FashionTap through her own fashion blog. After six months, she received about 6,000 downloads and had 1,500 active users monthly. She planned to use the $100,000 investment for marketing FashionTap and increase the number of users. At the time of her "Shark Tank" episode, however, Roiland wasn't making money from the app — all of it was going back to the users while she grew the app.

Guest Shark Chris Sacca thought Instagram was a good enough fashion social network. Mark Cuban wanted to know how Roiland would convince users to join FashionTap with her investment, and since she had not answered that question in her pitch, he was out. Sacca followed shortly after. Kevin O'Leary was pessimistic that the app would be successful and stepped back, and Daymond John did too, agreeing with Sacca that Instagram was doing enough for the fashion world.