Once you find the right shade, then it's all about the technique. Technique begins with your tools — in this case, your brushes. If you're going for a softer look, then a light and fluffy blush will muddle the contour, making your cheekbones look more natural and less defined, as Byrdie advises. However, if you're looking for those razor-sharp angles, it's better to grab a smaller, denser brush.

After the brush comes either the cream or powder. Both a cream contour and powder contour will alter the shape of your face, so it's best to know which one works better for your overall desired look. According to Allure, a powder contour will help provide a natural, everyday look. "The powder formula is light on the pigment load so you can't over do it, and the colors were designed for the most believable contour," makeup owner Fiona Stiles told Allure of her personal powder palette. But just because powder is more natural-looking doesn't mean that cream contour is bad! Rather, it just does different things. If you're going for full glam, complete with glitter, smoky eye makeup, and a killer lip, then cream contour is a must. But for those everyday errands, say hello to your powder palette.