Although social media and the internet helped Upton jump-start her career, she tends to have a love-hate relationship with all of those platforms. While discussing social media, she told the Evening Standard, "I fantasize about deleting my social media accounts. But I can't." With a career that tends to be dependent on media, Upton has found a way to handle the internet and comments, whether positive or negative.

She told The Edit (via Glamour), "I really try to use it in a way that doesn't affect my entire day so that I can have a conversation or be with people without constantly thinking about it. I don't preplan anything. Sometimes I lose cool moments to post about, but as long as I'm enjoying my life, that's more important." And Upton is the first to admit those negative comments aren't fun to read, but she's moving forward. "In the beginning it was so hurtful. But I have to say, the other day I was reading some negative comments, and I was thinking they were really funny. So I guess they don't anymore." Stay fierce, Upton.