Sarah Jessica Parker created her own line of footwear with business partner George Malkemus III. "In February 2014, George and I launched the SJP Collection," Parker wrote on the SJP by Sarah Jessica Parker website. "We founded our footwear collection upon three main pillars: delivering quality products, using color and sparkle as a neutral, and giving the single sole a new heartbeat." The collection includes what Parker has dubbed "evergreens," a core group of styles that are ever-present but with changing colors, as well as trendier, seasonal styles.

In addition to an online store, there's a flagship SJP Collection boutique in New York City, and a few in other places (via SJP Collection website). There are frequent pop-up shops in New York City, where Parker has been known to step in as a salesperson. "Every chance I get, I meet customers," she told Footwear News. "I talk to the customers; I get feedback."

Instead of a red sole like Christian Louboutin, shoes in the SJP Collection have a trademark ribbon. "The grosgrain stripe is a nod to my childhood, specifically my mother," Parker explained on the SJP Collection website. "As a young girl, I was required to wear a grosgrain ribbon in my hair every day. . . . When our first samples arrived from Italy . . . the seam up the back looked unfinished. I suggested to George that we cover it with a grosgrain and our signature touch was born."