Sean John Combs (born November 4, 1969), also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, record producer, record executive, and entrepreneur. Born in New York City and raised in the suburb of Mount Vernon, he worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. Since then, Combs has produced and cultivated artists such as The Notorious B.I.G., Mary J. Blige, and Usher.[more]