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Meet Ashleigh Lautaha, The Former LuLaRoe Consultant From The LuLaRich Documentary

Writer James Rogers

The year was 2013, and Ashleigh Lautaha (pictured above, left, with LuLaRoe co-founder DeAnne Stidham) was just 25 years old with a husband, two children, and a third on the way. Like so many women, she wanted to dedicate her time to her children while also bringing in money for the family. 

At the time, LulaRoe was just a new small business getting off the ground, with founders DeAnne and Mark Stidham looking for more people to sell their line of colorful and comfortable maxi skirts. Lautaha saw one of the skirts on social media and asked a friend how she could get one. That's how she learned about LuLaRoe and became just the third retailer to sign up and sell for the company, which first incorporated itself that year, according to Cinemaholic.

Being one of the first retailers gave Lautaha an up-close-and-personal relationship with the Stidhams and allowed her to form her own sprawling network of retailers before LuLaRoe hit its peak, with nearly 100,000 total retailers across the United States. At one point, Lautaha had 5,000 retailers on her team and was taking in six-figure bonus checks each month, as she explained in "LuLaRich." But things started going downhill soon.