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10 Things Fans Should Know About WWE Wrestler Al Snow

Writer Daniel Cobb

Fans of Attitude Era WWE surely remember Al Snow, the midcard who managed to get over with crowds thanks to an embracing of his “jobber” status and his relationship with a disembodied mannequin head, which was named “Head” for the sake of the period’s penchant for crude humor.

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However, because he’s not an icon who gets official WWE documentaries made about him like Steve Austin, The Rock, or The Undertaker, Al Snow’s exploits in the squared circle — even in WWE — may have gone under the radar after a few decades. Let’s combat that by taking a look at his career, which still continues to this day.

10 Hit The Big Time Via Smoky Mountain Wrestling

Kane and Al Snow in the SMW locker room.

Debuting in 1982, Al Snow started out wrestling in the Midwest, where he spent about a decade developing a reputation as a strong worker in the ring. After over a decade on the indies, capturing titles and occasionally showing up as a jobber on WWE TV, Al Snow debuted in Jim Cornette’s short-lived promotion Smoky Mountain Wrestling. There, he formed a tag team called The Dynamic Duo with Unibomb — who’d later become WWE legend Kane — and captured the SMW Tag Team Championship from the legendary Rock ‘n’ Roll Express.

9 Had Multiple Masked Gimmicks In WWE

debut-avatar-al-snow

Al Snow’s first WWE appearances would be a jobber squashes in 1993 against Marty Jannetty, The Undertaker, and The Smoking Gunns, but in 1995 he officially signed to the company. However, at this point he still had yet to become anything like the Al Snow that fans remember, but rather worked multiple gimmicks during his run. Most notable was a Power Rangers cash-in character named Avatar, who had a pretty disastrous debut match. In early 1996, he worked another masked gimmick, taking on Shawn Michaels on an episode of Superstars as a ninja assassin named Shinobi.

8 Teamed With Marty Jannetty As The New Rockers

The New Rockers

While working the Shinobi gimmick, Al Snow also scored a new gimmick — one that would allow people to actually see his face. Renamed Leif Cassidy, Snow was paired with Marty Jannetty as The New Rockers, a revival of Jannetty’s 1985-1991 tag team with Shawn Michaels.

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Despite having a couple of shots at the Tag Team Championship, The New Rockers were mostly an undercard act, and didn’t last the year. Jannetty left WWE, and Leif Cassidy was reduced to a jobber in singles matches.

7 Developed His Head Gimmick In ECW

Al Snow and Head in ECW

In 1996, WWE forged a working relationship with the upstart Extreme Championship Wrestling resulting in an invasion angle as well as a talent exchange, and one of the wrestlers to benefit from the agreement was Al Snow. Sent over to ECW in 1997, Snow capitalized on the fact that he worked so many gimmicks in such a short amount of time, developing a character with schizophrenia who projected his issues on the aforementioned disembodied mannequin head, which he named Head. The character proved a success among the ECW fans, and

6 Brought The Head Gimmick To WWE

Al Snow Head

Al Snow’s “Head” gimmick proved to be popular with ECW fans, so he retained the bit when he returned to WWE in 1998. There, the WWE crowds also took to the character just as much as the ECW ones did, the only major difference being that the crowds were much bigger. The gimmick ended up making headlines via Snow’s official WWE toy, which included the Head as an accessory, as a parent interpreted the mannequin head as the disembodied head of a human woman, forcing some stores to remove the toy from shelves.

5 Member Of The J.O.B. Squad

The Job Squad

Al Snow’s time in WWE during the Attitude Era brought him another major milestone in his own stable. Fall 1998 saw the debut of the J.O.B. Squad, a group of wrestlers who had known for being jobbers in WWE and were seeking to improve their standing. Initially composed of Al Snow, Bob Holly, and 2 Cold Scorpio, the group would also involve Duane Gill (a.k.a. Gillberg) and the Blue Meanie. While it was a fun ride, soon the group began shedding members via releases and changes in creative direction, leaving Holly and Snow as the last jobbers standing.

4 Six-Time Hardcore Champion

Bob Holly v Al Snow In Your House St Valentine's Day Massacre 1999 Cropped

As the last members of the group, the J.O.B. Squad officially came to an end when Al Snow and Bob Holly began feuding over the Hardcore Championship. Their first encounter for the belt would be at In Your House 27: St. Valentine's Day Massacre, with Holly winning a brawl that took them out into the Mississippi River.

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Al Snow would finally beat Holly for the belt at Backlash 1999 for the first of six Hardcore Title reigns, leading to his most infamous rivalry. When the Big Boss Man cooked Snow’s dog Pepper and fed it to him, the two had a disastrous cage match for the Hardcore Championship called the Kennel From Hell, which included untrained live dogs at ringside.

3 Tag Team Champion With Mick Foley

Mankind and Al Snow Tag Team Champions

Fans who have read Mick Foley’s first book, Have A Nice Day!, may remember that Foley took shots at Al Snow at pretty much every available opportunity. In real life, the two were actually good friends, and even tagged together in 1999, beating the Hollys for the Tag Team Championship before dropping them to the New Age Outlaws in six days. Soon after, Al Snow turned on Mick Foley, citing those jokes in Foley’s book for the reason.

2 Impact Wrestling Run

Al Snow in TNA

Al Snow departed WWE in 2008, and later showed up in Impact Wrestling in late 2008 to back up Kurt Angle in a match where Mick Foley was a ringside enforcer, and later got a job with the company as a road agent. That didn’t mean that Snow was done with being an on-screen character. In addition to appearing a judge for Impact’s Gut Check segments, Al Snow continued to step into the ring on multiple occasions, feuding with certain Gut Check contests as well as the forgotten French tag team The Tribunal.

1 Owns Ohio Valley Wrestling

Ohio Valley Wrestling logo

Fans who only watch the major televised promotions might be unaware that Al Snow has a long history with Kentucky-based Ohio Valley Wrestling, working with the company from 2007-2008 as a trainer back when OVW was WWE’s developmental promotion. He was also a part of OVW when it was Impact’s developmental system, and in 2018 he was able to purchase the promotion from previous owner Danny Davis upon Davis’ retirement. More than just a wrestling school, OVW also has a weekly show, which has been airing since 1998.