Colleen Hoover has throngs of fans who have kept her books on the bestseller list for months. Because of her popularity, she's also been selling the rights to her work so it can be adapted. (It was announced in 2023 that actress Blake Lively would star as the lead in a feature adaptation of "It Ends With Us.") Fans are downright obsessed with Hoover's books and have become engrossed in her writing style and intricate characters. However, not all book lovers are happy with the themes in Hoover's novels.

"Colleen Hoover is genuinely doing so much damage to the romance genre and the people who read her books. all [sic] of her books romanticize abuse and young people are reading this thinking it's okay and WANTING it to happen to them," one person tweeted. In addition to many readers speaking out online about Hoover's choice of material, writers have criticized the author in the media for allegedly glamorizing abuse in romantic relationships. 

Meanwhile, others have defended Hoover, pointing out that her work is fiction and reminding fans that other authors have written of similar or worse things. Vulture even compared Hoover to the likes of V.C. Andrews for the amount of soap opera-like drama they can offer a reader. Like Hoover, Andrews' books also included themes that made some readers uncomfortable.