On "Shark Tank," Leila Shams sought a $500,000 investment in exchange for 10% equity in her company (per Shark Tank Recap). In her pitch, she shared that her online fashion brand had already found relative success through social media marketing. With models of varying body types present to show off her swimsuit's versatility, the Sharks were instantly impressed.

QVC Maven Lori Greiner applauded the product's quality and the fact that it solved a common problem for many women. When it came time to negotiate a deal, though, the product's quality wasn't the only factor to consider. Barbara Corcoran said that she already wasn't faring well with another swimsuit business, Raising Wild, and didn't want to face more losses. She backed out. Mark Cuban and Kevin O'Leary both had little experience with the swimwear industry and for that reason, they also backed out.

Fashion founder Daymond John appeared interested in the brand until he learned that Shams was behind on inventory. Seasonal inventory could lead to bigger losses down the line, so due to this business model, he was out. Finally, Greiner was the only Shark left. She encouraged TA3 Swimwear to license and sell their design to larger retailers, but Shams wasn't a fan of the idea. Thus, the inclusive swimwear line walked out of the Tank without a deal.