The Macon-based duo sought an investment of $75,000 in exchange for a 20% equity stake in Hold Your Haunches. At the time of filming, which was in 2014, the company had a total of $280,000 in sales since 2010, with a profit of $50,000 within the last year.

Erin Bickley and Jenny Greer pitched their Hold Your Haunches leggings as having a fully integrated shapewear liner that provides smoothing and slimming support to women of all ages and shapes. The friends explained that it cost them $18 to make the product in Asia, which they sold for $69 wholesale and $139 retail. However, even before getting to the numbers, the male Sharks were out. Mark Cuban said that shapewear simply wasn't his area of investment, while Robert Herjavec didn't find himself knowledgeable enough on the field to make a deal.

Kevin O'Leary, on the other hand, called the product fraudulent, implying that women who wear shapewear are falsely advertising themselves to men. The narrative caused Lori Greiner and Barbara Corcoran to call the male Sharks out for never investing in female products. They both decided to prove their point by going into business with Bickley and Greer, offering them $75,000 for a 40% company stake with an additional $100,000 credit line to help fulfill the purchase orders. The Hold Your Haunches inventors accepted the offer with open arms, despite it not being what they initially bargained for.