Undercover Billionaire's Elaine Culotti On The Show, Her Career, And More
Sophia Bowman
There have been some standout designs in your career. I saw that you got your hands on the House of Rock here in L.A. I'd love to know what inspires you when you take on a space and what projects you've had throughout your career that have really stood out?
Well, I had an inkling that I would do design work when I was very young. I used to move the furniture around in my parents' house, and sometimes even in the middle of the night. And it used to drive them crazy, but I was always about my environment and my space. And in technical terms, everybody has their magic superpower. And I always could see empty space full in my head. It didn't matter how big it was. My dad used to say, "What's the greatest room, the biggest room in the world?" And I would say, "I don't know." He said, "The room for improvement." So in that empty space, as I've become an adult, I see everything full, abundant, with things other than furniture.
So my House of Rock was not about the house. It was full of music. I saw it as a giant recording studio. And it was an idea, not a thing. It was an art project, an installation of music, which brought a home to the house. Because the house was inspired by Kathryn Grayson, who was very good friends with people like Frank Sinatra and William Randolph Hearst. And they would play music all the time in the great room. And it had a Romeo and Juliet. I mean, it screamed rock and roll to me. It was just this place of people... Many things had gone on in history there that weren't there. We didn't have them. So I recreated it.
It's such a storied place with so many different kinds of people who have inspired it, who've walked through it. So I'd imagine it was really kind of putting those [details] back into what people can experience when they walk inside.
It's super magical. But, again, the important thing about things like that is that you put them up and you take them down, because they're little dreams. We lose the imagination if we can always go back and refer to it.
And we're an electronic era. We're like, "Download it, I'll watch it later," and save all my pictures. I get reminders now of what happened a year ago. I mean, I should be able to remember that. So I think that to put things up and to take them down, to limit access, give access to those who can't, not those who can pay.