Back in June, country singer Walker Hayes released "Fancy Like," which quickly launched to the top of the Billboard's Hot Country Songs chart. The song features a nod to Applebee's and their Bourbon Street steak and Oreo shake. "We fancy like Applebee's on a date night, got that Bourbon Street steak with the Oreo shake," Hayes' sings in the song, according to Business Insider. "Fancy Like" soon became a Tik Tok sensation, leading hundreds of thousands of users to post videos of themselves dancing in front of their local Applebee's. Hayes told USA Today that he was inspired to write the song since the Applebee's in Mobile, Alabama, was the location of one of his first dates with his wife.

Hayes' song appears in a brand new commercial created by Applebee's. According to Business Insider, Applebee's saw a 102% boost in sales last quarter, as compared to last year. However, aside from possibly bringing the chain back from the brink of financial issues, Hayes' song led to Applebee's bringing back their famous Oreo Cookie Shake after cutting the item as sales plummeted during the pandemic. "I think it's going to be pretty funny and cute when I take my grandson or granddaughter to Applebee's and can tell them I brought the Oreo shake back," Hayes said told USA Today. "Applebee's is a restaurant I care about and a part of my love story."