Of course, we would be remiss if we left out Carrie Bradshaw's role in skyrocketing the bag to it's lofty gotta-have-it status. In Season 3 of "Sex and the City," Sarah Jessica Parker's Carrie is robbed at gunpoint after she "took a wrong turn while looking for the right shoes." When the thief demands her bag — a sparkly purple Fendi — she replies incredulously, "It's a baguette!" (via YouTube).

In Rizzoli's art book on the bag, Fendi Baguette, Parker writes that, in earlier seasons, the costumers were mostly looking for holy grail finds in thrift stores, but when the show "Sex and the City" began to be recognized as a fashion vehicle, things started to change. "Fendi was really the first important design house to loan us items, with the baguette handbag being the first." Thus, as much as Carrie's love for her handbag on-screen drove love for the bag off-screen, Fendi helped elevate the show's fashion influence, as well.

Arguably the original professional influencer, Carrie Bradshaw — we mean, Sarah Jessica Parker — is once again helping the bag (and the brand) out (via Harper's Bazaar). Its latest ad shows German influencer Caroline Daur being beaten to the purchase line by an impeccably stylish SJP — we mean, Carrie Bradshaw — who responds to Daur's frantic, "Ma'am, I need that bag!" with a self-satisfied, "Oh, this isn't a bag. It's a baguette."