As drag artistry continues to become increasingly mainstream, more and more makeup companies are partnering with queens to create collaborative products. This has been the case since at least Season 8 of "RuPaul's Drag Race" when finalist Kim Chi partnered with Sugarpill Cosmetics on eyeshadow and liquid lipstick products (via Bellatory).

Furthermore, drag queen Divine partnered with Kat Von D on an eyeshadow palette called "I Am Divine" in addition to specialty lipstick. Then, Obsessive Compulsive Cosmetics partnered with three queens — Willam, Detox, and Vicky Vox — to create a line of six lip tars that had corresponding nail polishes (via Bellatory). InStyle explained that "Drag Race" legend Alyssa Edwards also had her own collaborative project. The dancer worked with Anastasia Beverly Hills on an eyeshadow palette. Finally, Season 10's winner, Aquaria, made a palette with NYX Professional Makeup.

The queen of drag herself has naturally partnered with makeup companies as well. RuPaul worked with both MAC's Viva Glam Campaign and Colorevolution to release makeup products, before later partnering with Mally Beauty in 2019 to release an entire QVC-exclusive makeup collection featuring eyeshadows, blushes, lipsticks, and more (via Allure).