Shah explained her role at Peloton in a recent blog for her yoga practice. "I'm a yoga and meditation instructor at Peloton, which is much more than teaching classes. My day to day includes researching and creating unique playlists for each class, practicing while teaching, continually developing content, creating a personal brand within the larger Peloton umbrella, and growing my connection with the community," she explained. Aside from that, she's working on reaching more people with her personal yoga and meditation practices.

"At the moment, my entrepreneurial endeavors are all about building my brand," Shah continued. "As a yoga and meditation instructor, I have the capacity to connect deeply with people and empower them to live compassionate, fearless, fulfilling lives. I collaborate with brands who can support and amplify my voice."

She's also hoping her presence leads to a change in representation within the yoga community. "I'm also keenly aware of the lack of representation of South Asians within 'wellness' spaces, which derive from our own culture," she writes in her blog. "In some small way, I hope that my presence at Peloton can begin to change the way we think about what a 'yoga teacher' looks like, and that my voice can shed some light on the richness of culture and tradition from which these practices are derived."