While Cosmopolitan notes that many Jeffree Star fans are super-excited for the new palette, with one calling it a "goth dream" and another gushing "I wanna remove of of the pans and live inside this palette instead urgh wow," others commenting on this product were disenchanted with the name of the collection and its colors such as Casket Ready, Eulogy, Grave Digger, and The Morgue. One typical response was, "Wow. The level of tone deaf and insensitivity is beyond. We're in the middle of a global pandemic with hundreds of thousands of people dying and you're going to release a palette called "Cremated"?" Another one got really, really personal: "...I am in shock and disbelief really. Always loved your palettes, got many of them. I was super excited for the reveal and now I am feeling deflated over it. My grandad was cremated last week due to the current global situation and I just don't think it's appropriate."

Still others, Page Six notes, weren't too thrilled with the actual colors in the palette, noting that there's actually not that much variety amongst the 24 different shades. One Twitter user even took a double swipe, complaining, "so ur gonna tell me Jeffree star is releasing a palette called 'cremated' during a global pandemic where thousands are dying pls who are his PR team ALSO these shades are so nasty...tell me they aren't all dupes of themselves...."