The Reason You Should Avoid Shopping At Gap
Matthew Cannon
As of 2020, Gap is the fourth largest retailer in the world making $16.58 billion annually (via BizVibe). That's a lot, like a lot of clothes, most of which will eventually end up in landfills. According to The True Cost, the average American somehow manages to generate 82 pounds of textile waste every year. While some brands have made efforts to be more sustainable or have made promises to reach sustainability at a time in the near future, like Levi's and Adidas, Gap still isn't clear on what they've done so far, as Glamour noted.
Gap had promised to reduce its greenhouse gas emissions by 50% by the time 2020 rolled around, but never confirmed if that happened. They also stated in a 2020 release that they were "committed to using 100% clean energy by 2030," but we still have eight years to see if that comes to fruition. Gap has also been less than forthcoming about where some of their materials are sourced for their garments, pointing out that their part in the sustainability movement in fashion is "meaningful progress," rather than being "perfect" (per Drapers).