The Help’s Retro, Southern Style – The Hollywood Reporter
Isabella Bartlett 
(L-R) Emma Stone, Octavia Spencer and Viola Davis
Image Credit: Photo Credit: Dale Robinette/Dreamworks Of Stone’s character, an aspiring writer, Davis says, “Skeeter’s look is different from the other girls because she’s career-minded. I kept her in straight skirts and subtle prints.” The designer felt a personal connection to the book because the maids (dressed in blue uniforms with white aprons) reminded her of her grandmother, who went to work in her housekeeper uniform every day.
Bryce Dallas Howard
Image Credit: Photo Credit: Dale Robinette/Dreamworks “Hilly wears really bright colors and bold prints because she always has to be seen,” Davis says of Howard’s character, who plays Jackson, Mississippi’s resident mean girl.
Jessica Chastain
Image Credit: Photo Credit: Dale Robinette/Dreamworks Chastain, who plays ditzy outcast Celia Foote, wears clothes that “are more fitted and feminine. She does her best to look like Marilyn Monroe,” Davis tells THR.
Nailing the Style
Image Credit: Photo Credit: Courtesy of net-a-porter.com “It was tricky because everyone thinks of Mad Men. But that’s about an upper-class Manhattan lifestyle, and this focuses on young women in the South — most of them getting married and having babies,” Davis says. (Pictured: Brigitte brushstroke-print jacquard dress by Jason Wu, $1,995)
Designer Names
Image Credit: Photo Credit: Courtesy of Solstice For inspiration, Davis says, “I looked at copies of Vogue from the 1960s… but it was too sophisticated.” (Pictured: Mohotani cat’s eyes sunglasses by Dior, $295)
Sensible Heels
Image Credit: Photo Credit: Courtesy of net-a-porter.com “I ended up getting my ideas from Seventeen magazine. It still had that innocent girlie look and lollipop color palette,” says Davis. (Pictured: Faux patent-leather slingbacks by Stella McCartney, $645)
Barely-There Makeup
Image Credit: Photo Credit: Courtesy of Chanel Stone’s character doesn’t fit in with the southern belles of the novel. She eschews bright, bold clothes and instead wears more subtle makeup. (Pictured: Rouge Coco lipstick in Rose Comete by Chanel, $32)
Classic Pearls
Image Credit: Photo Credit: Courtesy of Tiffany & Co. Davis used plenty of vintage jewelry to achieve a sweet, small-town innocence in the ’60s looks featured in DreamWorks’ adaptation of Kathryn Stockett’s novel.
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